Alexia (Lex) is a seasoned professional with over 17 years of experience in data monetisation, ad tech, and marketing. She currently serves as Vice President of Brands; UK and Middle East, where she is responsible for expanding brands into LiveRamp’s data collaboration network, helping them to realise the full value of first-party data.

Lex has been instrumental in creating innovative strategies to maximise revenue and market reach, utilising advanced analytics and emerging technologies. A significant achievement includes unlocking growth in the MENA region through strategic partnerships, which led to a strong presence and notable revenue increases.

Her career at LiveRamp began with Acxiom (APAC) in 2011, where she held various roles, including positions in Australia and Singapore. This experience has deepened her understanding of diverse markets and cultural nuances.

Renowned for leading cross-functional teams and fostering strategic partnerships, Lex is dedicated to driving innovation and delivering value to stakeholders.