Full Name
Inam Mahmood
Job Title
EMEA General Manager - Audience Measurement
Company
Nielsen
Speaker Bio
Inam Mahmood joined Nielsen in January 2025, and leads Audience Measurement across EMEA. He has an extensive background in the advertising and marketing industry, with experience building and leading teams at TikTok, and Revolut, amongst others.
Inam joined Nielsen from Revolut, where he was Head of Global Media Solutions, and played a pivotal role in driving revenue growth. He built and led high-performing teams across the commercial function, and developed and executed the brand’s GTM strategy, shaping its narrative and positioning.
Prior to that, Inam joined TikTok as the first commercial hire in EMEA in 2018, where he launched and scaled the advertising business leading Europe and UK. He later led the launch of TikTok Shop in the region, and also managed various monetisation initiatives across the business.
Inam joined Nielsen from Revolut, where he was Head of Global Media Solutions, and played a pivotal role in driving revenue growth. He built and led high-performing teams across the commercial function, and developed and executed the brand’s GTM strategy, shaping its narrative and positioning.
Prior to that, Inam joined TikTok as the first commercial hire in EMEA in 2018, where he launched and scaled the advertising business leading Europe and UK. He later led the launch of TikTok Shop in the region, and also managed various monetisation initiatives across the business.
Speaking At
