Imagine peering into the mind of your consumer. That's precisely what we'll do in this session, with insights from leading neuroscience experts at UCL. They'll demystify the subconscious factors that shape brand perception and consumer behaviour.

In this session, we'll explore practical applications of advanced biometrics. You'll learn about how to leverage this data to optimise creative, identifying the themes, sounds, and visuals that resonate most powerfully with your consumers.

Finally, we'll discuss how to translate these insights into strategic media planning. You'll learn how to segment your audience based on their neurological responses, ensuring your campaigns deliver the right message to the right people, maximising ROI.