When a brand’s slogan becomes part of everyday discourse, you know you’ve created something special. The 'Should've gone to Specsavers' brand platform has achieved iconic status over the past 20 years.

In this session, you’ll hear from Specsavers and their media agency MG OMD on some of the brilliant media planning and creative excellence they’ve executed throughout the years. Using the viral ‘Can’t Park There Mate’ stunt, they’ll share how to balance creativity with consistency, keeping a brand culturally relevant, and using humour to connect with audiences.