Name
Behavioural science in practice: How Santander are using it to innovate customer journeys
Date & Time
Tuesday, April 29, 2025, 12:45 PM - 1:00 PM
Speakers
Description
73% of people in this country get anxiety when looking at their banking app. In light of this stark statistic, Joe Golderg, Head of Brand Strategy at Santander has been turning his head to behavioural science to innovate their customer journeys and make their customer experience more enjoyable. In this session, you'll learn about the behavioural science principles behind Santander's brand strategy, examples of how they've been applied and future plans.
Location Name
The Future of Brands - Creativity & brand-building
Full Address
etc.venues County Hall
Belvedere Rd
London SE1 7PB
United Kingdom
Belvedere Rd
London SE1 7PB
United Kingdom