This session will focus on the timeless principles of brand strategy and how you can future-proof your brand in a competitive business landscape. We'll ask three of the country’s most experienced marketers how they plan for brand success, place brand-building at the heart of their business and get an insight what we should all expect from the next five years.

Kay talking points:

1. What's changed? Practical strategies to maintain brand consistency, build trust, and staying true to your values, even as the market and industry evolves.

2. What's remained the same? The core principles that have made brands successful for decades and how to apply them.

3. What's next? Insights on adapting your brand to new technologies, trends, and shifting consumer expectations without losing its core identity.