The media landscape is transforming, and data is at the heart of it all. This panel discussion will explore how brands can get prepare themselves as media increasingly becomes more data-driven. We’ll discuss some real-world examples and strategies of how brands are getting more granular data insights from their consumers and activating that data to inform their marketing and media strategies. We’ll also touch on how we can move beyond outdated proxy metrics so brands can better leverage data to drive business outcomes. Lastly, we’ll touch on how brands are partnering with media owners, publishers and other players to gain a more holistic view of their customer.

1. Getting granular: What new data signals, techniques, and technologies are enabling brands to gain a more granular understanding of customer behaviour?

2. Activating the data: How can brands shift their mindset from simply collecting data to actively using it to fuel their marketing strategies and improve over time?

3. Data collaboration: How can brands effectively partner with media owners, publishers, and other players to create a holistic view of the customer journey? What are the best practices for collaboration?