Big moments, big costs, big returns – that's long been the MO around big sporting and entertainment sponsorships - but is this changing?

With the first Olympics that offered programmatic opportunities, rising interest in women's sports, and music artists and gaming publishers working closer than ever with brands, are access to cultural moments with dedicated and engaged audiences becoming more affordable for brands? Here to discuss are a selection of experts in the intersection between brands, sports, gaming and entertainment.

1. Finding the right moments: What are cultural moments in 2025, and how can brands tap into them?

2. Fit for purpose: Now we’ve identified the right moments for your brands to tap into, how can you work with your media and marketing teams to deliver?

3. From macro to micro: Are traditional sponsorships being overtaken by partnerships and digital experiences on a smaller scale with micro-communities? And how can the two complement each other?