Many consumers are experiencing social fatigue, turning away from public feeds that are oversaturated, and starting to gravitate toward private communities on platforms like Facebook Groups, Reddit, Keek Flex Groups, Discord and Slack.

More than two-thirds of internet users already participate in online communities, and one report found that 60% of people are more likely to be loyal to a brand if there is community access. Offering a branded online space can significantly impact retention. And private communities offer brands and creators a unique opportunity to foster trust, belonging and meaningful connections in 2025.