In this panel, we’ll explore the evolving intersection of podcasting and video, driven by platforms like YouTube and Spotify pushing podcasters to incorporate video into their shows. We’ll dig into how this shift is reshaping the way podcasts are created, consumed, distributed and monetised, and how video is expanding podcasting's audience.

1. From audio-only to multimedia: The rise of video is transforming podcasting from an audio-first medium to a multimedia experience, impacting creation, consumption, and distribution.

2. Monetisation strategies for the new podcast era: Video unlocks new revenue streams for podcasters and brands through diverse advertising formats, sponsorships, and premium content offerings.

3. The future of podcast advertising opportunities: Brands are exploring video podcasts to reach new audiences. Do agencies need to adapt and develop expertise in this evolving advertising landscape?