Since ChatGPT was released over two years ago, it’s shown us how many use cases generative AI has, and that the technology has the capacity to completely change the media and advertising industry as we know it. There are many great examples of how companies are implementing the technology in their workflows and in creative output. The possibilities are endless, but in many organisations, adoption is still taking time.

In this panel, we’ll discuss:

• Weaving Gen AI into our day-to-day: What steps can organisations take to upskill their employees and prepare for an AI-driven future of work? How is Gen AI changing the daily work of media strategists and planners?

• Practical applications and data integrations: What successful AI applications are already in use? What are the emerging, more complex AI applications? How can data be used to optimise AI integration?

• AI agents and future applications: What are AI agents, and how are they being used in media and advertising? What other emerging AI trends and use cases should we be looking out for?