As many industry voices amplify the need for more investment into journalism, this session will focus on the importance of advertising in supporting the critically important work carried out by audience-first publishers to campaign for – and champion – the most important issues facing society today.

We will deep-dive into the incredible work pioneered through The Independent’s Brick by Brick campaign, launched in partnership with leading domestic abuse charity Refuge. This session will uncover what insights led to The Independent throwing its weight behind the campaign, the success achieved, and what lessons can be applied in the future.