Jack Smyth is Jellyfish's Chief Solutions Officer for AI, Planning and Insights (API). He leads a global team of curious strategists, researchers, and engineers tasked with finding new ways to build brands with technology. He's privileged to work with world's most iconic advertisers from Google to Unilever. His team's work ranges from mapping how LLMs perceive brands, launching agents to predict social trends, and autonomous multimodal asset analysis. Before leading the API team at Jellyfish he was Creative Technology Officer at WPP's Mindshare, and a long time before that he was a muffin man mascot.