James Whatley is an advertising and communications consultant who has spent the last 18 years working on integrated brand campaigns for clients such as PlayStation, OREO, and Converse.

A multi-award winning strategist, James has spent his career working at the forefront of brand, social, and digital - and has held senior strategy positions at Ogilvy, Digitas, and Publicis. James is known in his field for not only leading successful brand/IP partnership work with the likes of Lady Gaga, Batman, Xbox, and Spotify, but also being a clarifying voice of sanity when it comes to understanding industry fads and trends and applying those trends to meaningful business objectives.

Today, James advises multiple international clients on how they can find authentic creative moments between brands and their growing base of game-playing consumers. From huge multi-market partnerships to small but meaningful brand/game activations, James is the forefront expert when it comes to brands x gaming.

In his spare time, he writes an infrequent internet-culture newsletter called Five things on Friday (at fivethingsonfriday.com), plays far too many video games, and spends his weekends playing LEGO Fortnite with his wife and two children