Jason Foo is the founder and CEO of BBD Perfect Storm, the brand and cultural transformation company. Its purpose is to build and grow brands from which the world benefits and is a certified B Corporation. Its work for clients has won numerous awards and recognition, from being featured in the FT’s leading UK Management Consultancies to being the current Independent Agency of the Year by both the Alliance of Independent Agencies and also TheNetworkOne. As of 2024, it is also rated as one of the Sunday Times’ Best Places To Work.

Perfect Storm’s clients span many different industry sectors and include Unilever, Kraft Heinz, Mishcon de Reya, Severn Trent Water, Marriot Bonvoy, Qatar Airways, Moet Hennessy, Smith & Nephew, Rathbones Wealth & Investment and PepsiCo. Headquartered in London, c.65% of its work is global or international in nature.

Jason is also a Fellow of the Marketing Society and currently serving as a Non-Executive Director to its Global Board as Treasurer. He also sits on the Advisory Boards of the Alliance of Independent Agencies and the UK Advertising Exports Group (UKAEG).