Kristy’s career has spanned multiple sectors including Retail, Beauty, Healthcare, Alcohol and Financial Services. Having worked across multiple marketing disciplines Kristy has always focused on putting the customer at the very heart of everything , delivering outstanding long-term brand and business performance through high impact execution and integrated marketing strategies, with a well-versed mantra of ‘it only works when it all works’.

Kristy joined HSBC in October 2024 as Head of Advertising & Marketing Communications, leading the execution of both media purchasing and creative development across the full marketing funnel for all of HSBC UK’s brands.