Mario has 20 years’ experience in the market research industry specialising in audience measurement.
In his current role, as the Global Chief Research Officer within Ipsos’ Audience Measurement specialism, Mario acts as a ‘go to’ technical person for the whole audience measurement product portfolio and a guardian of Ipsos’ global “gold standard” approaches.

Mario actively supports local teams across all Ipsos markets on various technical and methodological aspects, including data science, measurement technology and reporting tools. His role is also to assure that the latest developments in the area of cross-media measurement are continuously added to Ipsos portfolio and implemented in local deployments, such as Ipsos iris, the new online measurement industry standard in the UK and Australia.