Naren Patel joined the media industry in 1991. Under his leadership at Primesight he floated the outdoor advertising business on the London Stock Exchange in 1997, and in 1999 sold Primesight to SMG plc (now STV plc). In 2007, Naren teamed up with PE firm GMT Communications to lead an MBO of Primesight. Over the next 10 years Naren grew the business through acquisitions and organic development and made Primesight one the leading and most successful brands in the media industry.

Primesight become the first Out of Home business to win the Media Brand of the Year in 2016. The company was also awarded Campaign’s Outdoor Sales Team of the Year for two consecutive year. In 2018 Primesight was awarded Campaign's Commercial Sales team of the year. The company also regularly featured in the Best Companies List. In September 2018 Primesight was acquired by Global Radio. Naren stepped down as CEO of Primesight in July 2019 and worked as a Consultant for Global assisting with the integration of the Outdoor businesses until the end of April 2020.

Naren is a trustee for NABS (The charity for the Advertising industry) and sits on the Finance and Investments Boards. Naren is passionate about improving ethnic diversity in the Media sector and is an Advisor to Creative Access, a mentor for the Brixton Finishing School and speaks at inner city schools through Speaker’s for Schools. In 2018 Naren founded the social enterprise Media for All (www.mediaforall.org.uk), which provides mentorship and support for Black and Asian talent in media. The group has over 40 senior Black and Asian role models in and provides free mentoring and support to Charities, Businesses and individuals. This is keeping Naren busier than he expected!

Personal Awards
• World Out of Home Organisation - Leadership Award 2018
• EMPOWER 100 ethnic minority 2018, 2019
• Campaign A list
• 2018 - 50 Male advocates for Equality in Marketing and Media