Denise has worked in communications research for almost 30 years and loves the fact she gets to ask why for a living. She was appointed CEO of Route Research in the summer of 2022, having spent over seven years at Newsworks.

She is proud to have delivered several award-winning projects as part of her roles overseeing insight programmes. She has authored a number of books and reports on communications effectiveness and regularly presents on conference platforms.

In 2009 she was elected a Fellow of the IPA, in recognition of her services to the advertising industry.