Advisory board member to portfolio of companies, and Senior Advisor at McKinsey & Co. Previously, Gerry was Vice President, Global Media at Procter & Gamble, one of the world's largest advertisers, with responsibility for overseeing the company’s media investment and managing relationships with media agencies and global digital platforms. Prior to that, he held senior media roles at Mondelēz International and Samsung. He also served as Chair of the World Federation of Advertisers’ Media Forum, and was a founding member of the Global Alliance for Responsible Media. Gerry is a a high-profile industry forum leader and contributor, and mentors new entrants to the industry from diverse backgrounds.