Bio: In her Leadership role at ISBA Bobi strives to drive industry change on key advertiser challenges. She also leads ISBAs inclusion Network and works cross industry supporting the D,I&E agenda. Prior to ISBA, Bobi led the AV team at the7stars before that Bobi spent her working years in the Tv and Entertainment industry at Sky TV, Viacom and laterly she served as the UK Commercial Director of The Walt Disney Company. Bobi serves on a number of industry boards, and non-execs roles. She is a trained systemic therapist and coach and a keen but trying golfer!