Radha Subramanyam serves as President and Chief Research and Analytics Officer at CBS. She
joined the Company as Executive Vice President, Chief Research and Analytics Officer of the CBS
Television Network in November 2017 and was promoted to her current role after 18 months.
Subramanyam oversees all research and analytics operations for CBS, including audience measurement,
analytics, market research, content testing and advertising research. She has extensive strategic and
operational experience in all areas of the industry, including broadcast, cable, digital and OTT, as well as
radio, music and social media.
Most recently, Subramanyam served as President of Research, Insights and Data Analytics for
iHeartMedia, where she developed and managed wide-ranging of efforts involving digital analytics, ratings
and measurement, ad sales research, mobile measurement, programming analysis, music research,
campaign measurement and marketing research.
Prior to joining iHeartMedia, Subramanyam held senior executive research roles at Yahoo!, MTV
Networks and Nielsen. Before beginning her career in the media industry, she taught media and
entertainment at Vassar College and New York University.
Subramanyam serves on the board of directors of the Center for Communication, the International
Radio & Television Society and the Advertising Research Foundation. She is the recipient of many
accolades including Top 100 Women in Business, Top 100 Women Leaders of New York and Top
Innovators in Data and Analytics.
Subramanyam is a graduate of Northwestern University, with a Ph.D. in radio, television and film.