Kate is a creative strategist by background, having worked at several ad agencies across a wide range of categories and clients, including Financial Services (NatWest, Lloyds), public sector (Health, TfL) and lots of FMCG. In 2011 she started her own agency, Now, working with clients including BT, New York Bakery and the Women's Equality Party. In 2019 she moved to ITV to set up the client strategy team within the Commercial Division. Four years on, the team includes creative strategists, comms planners, data scientists and cultural strategists, who work with ITV's clients to shape partnerships, plan campaigns and innovate new techniques to measure effectiveness. She is also the climate action lead for Commercial and was the 2021-22 President of WACL (Women in Advertising and Communications Leadership.)