This theme will explore the strategies for gaining market share in the Smart TV OS landscape. It will discuss the role of FAST channels in attracting and retaining viewers, the potential for new talent in the FAST space, and the future of global FAST growth. We want to know how connected TV OS providers make their UX the best place for consumers to find premium streaming content, whether SVOD, BVOD, AVOD or FAST. We want to know how TV OS provider differentiate their offer to consumers, and whether Smart TVs can become the gateway to most of our viewing, adopting the role so often fulfilled by set-top boxes. This panel also explores the opportunities for growth in the FAST market, spanning anything from broadcaster FAST to D2C sport.