Omdia forecasts 900+ million connected cars on the road by 2030 featuring ever-larger screens in the front and rear, with the car OEMs themselves and the likes of Google and Apple looking to become gatekeepers to the in-car environment. We hear what the connected car means to the Media & Entertainment industry as a new distribution endpoint for content and advertising. What is the evidence that passengers, and especially drivers, will have the time or inclination to watch TV in this environment? Who will provide the Entertainment OS – and is this a race Pay TV aggregators can join? With car makers looking to develop recurring post-sale revenues (just like Smart TV manufacturers), what could the business models look like for those with leverage on content, advertising and data.