In this session, we’ll discuss how TV takes a greater share of the ‘performance’ budget that marketers use to achieve short-term activations, from website visits to in-store sales. We explore the rich data ecosystem that can demonstrate consumer intent as the basis for targeting, whether it comes from loyalty cards, web search activity or context on publisher-owned properties. You will hear about advances in addressable TV – one of the most powerful tools in the Performance TV box. Ad format innovations that drive consumers ‘down the funnel’ are considered, like QR codes and shoppable TV.