One of the world’s leading content business consultancies explores developments in U.S. studio windowing strategies. You will hear how a D2C-first approach is being tempered by an increasing willingness to license top titles to free-to-air broadcasters and non-owned SVOD services in a second window. Typical second window deals, including degrees of exclusivity, are outlined – and you will see the extent to which broadcasters are using the deals to drive their own digital viewing. This presentation includes a look at U.S. studio expansion into FAST. The role of FAST and second window licensing to generate interest for new season drops on a studio’s home D2C service is considered. There is a high-level analysis of the partnerships and windowing sequence that can maximise content revenues without cannibalising studio D2C.