We hear how Shahid evolved from a popular broadcast catch-up service to become a streaming leader across the Arab world, taking on global giants like Netflix and Amazon’s Prime Video thanks partly to a strong focus on ‘local’. After building a successful SVOD offer, Shahid relaunched AVOD, placing 85% of all content in front of the pay wall without losing subscriptions. We hear how it has differentiated the two services since, maintaining SVOD growth with Originals, exclusive kids’ content and sport, all combined with careful windowing. This globally significant service is credited with educating the local market to paid streaming and we hear details about the go-to-market and product strategy. You will hear about the impact of turbo-charged data capabilities on growth, plus the role of FAST as a complementary lean-back experience in both AVOD and SVOD.