This discussion explores how major SVOD, AVOD and other D2C services keep growing in the face of increased streaming competition, and how they grow profitably. Among other things, we consider the evolving relationship between content owners, broadcast channels or broadcast distribution partners, and traditional Pay TV carriage partners. Collaboration between these different stakeholders delivered audience reach and profit for decades but what form does that collaboration take in the age of direct-to-consumer streaming apps? We consider whether video sharing platforms like YouTube and TikTok could become the biggest competitors for the attention of 4-15 and 16-24 age groups – and how SVODs and AVODs grow their time with those demographics. Where is the ‘space’ to grow a mass-market streaming business today, and is FAST a largely untapped opportunity for SVODs to market themselves and create a new monetisation window for their content?