Name
Uptake of SVOD advertising tiers across leading markets
Date & Time
Tuesday, March 11, 2025, 2:00 PM - 2:10 PM
Mayssa Jamil
Description

This presentation outlines the uptake of advertising tiers at the major global SVOD services, including the proportion of new sign-ups who take advertising and the proportion of total homes with advertising. There are projections for ad-tier growth. You will hear about the kinds of homes that take ad-tiers, including how many of them are new to SVOD. Is the total market for SVOD growing thanks to these more affordable packages?

Location Name
Stage 1
Full Address
155 Bishopsgate
Bishopsgate
London EC2M 3TQ
United Kingdom