We want to know how connected TV OS providers make their UX the best place for consumers to find premium streaming content, whether SVOD, BVOD, AVOD or FAST. How does a TV OS provider differentiate their offer to consumers, and can Smart TVs become the gateway to most of our viewing – adopting the role so often fulfilled by set-top boxes? This panel also explores the opportunities for growth in the FAST market, spanning anything from broadcaster FAST to D2C sport. Is FAST a place where new-to-TV talent (like influencers and creators) could capture the attention of younger viewers? We consider how TV-OS providers can help ad-supported TV monetise digital audiences, and the extent to which advanced adtech and data in this environment could make streaming TV advertising more efficient and effective.