With global streamer ad tiers and video sharing platforms becoming more important to viewers and advertisers, we look at ways to make cross-platform planning and measurement easier. How do we show incremental reach and frequency from popular streaming services vs broadcast linear and BVOD, or the unique audience contribution of one streamer versus another streamer – and what impact does it have when media buyers enjoy these insights? What is needed for premium content owners and TV buyers to make better use of YouTube? We want to know what happens when cross-media measurement initiatives like Origin go live. How do planners use the new insights alongside JIC-powered and independent cross-platform or cross-media measurement solutions? Some content owners provide a unified view of ad campaigns running on their own cross-platform portfolio or insights about their unique contribution to a wider cross-media ad campaign, so how important are these efforts?