ScreenHits TV is a streaming app that aggregates and curates subscription and free streaming services into one unified user experience, making it easy for consumers to find and watch the content they want. Having grown up on Smart TVs, tablets and phones, this service has made the leap into connected car entertainment. A landmark global deal with Porsche (part of Volkswagen Group) makes ScreenHits TV a leader in this emerging market, which represents a whole new distribution channel for content owners and a way for advertisers to extend their reach. We hear about the opportunity to entertain rear and front passengers while driving and to entertain drivers when parked – like when charging an electric vehicle. ScreenHits TV believes the car will become the second most important screen outside the home, so we explore the implications for all stakeholders.