We hear how a company with 570+ million weekly viewers in India and a total global reach of 1.3 billion TV viewers can grow its business by reaching more of the Indian diaspora for longer, and by making South Asian content – including Bollywood – a more important part of the mainstream television diet in international markets. Distribution strategy is part of this discussion, including the use of FAST to complement the owned-and-operated ZEE5 streaming app. You will hear how ZEE5 is delivering non-Indian content (like Turkish, Korean and Spanish) in Indian language, and how Indian content is being dubbed for local languages (as in Germany). We get an update on ZEE5 Global’s role in the U.S. as a streaming super-aggregator and super-bundler – offering a range of third-party South Asian streaming services as add-ons via its single log-in, with unified billing and universal search.