Delivering live sports at scale is a complex challenge—one that requires continuous innovation and preparation. This session will take you through ITV’s transformation, from rebuilding its streaming platform from scratch to the record-breaking success of Euro 2024, where over 3.5 million concurrent viewers tuned in. With the 2026 World Cup on the horizon, hear how meticulous planning, rigorous load testing, and the right technology partners—across DRM, CDN blending, and beyond—are critical to ensuring a seamless experience. Joining Steve Russell, VP Solutions, Irdeto, is Mark Ison, Director of Engineering, ITV. Also, Maria Rue Aguete, senior research director, Omdia, will provide key data and industry analysis on the evolving landscape of live sports streaming, shedding light on market trends, and the future of large-scale event delivery.