This presentation will explore five key strategic shifts currently reshaping the global television landscape. We'll hear about the move from subscription-based models towards advertising-driven revenue, the resurgence of live sports, and the evolving dynamics of content aggregation. We'll also examine the industry's transition from direct-to-consumer 'walled gardens' towards B2B content sales. Finally, we'll hear about the shift from global streamer rights-buyouts to a more localised, territory-by-territory approach to financing.