The Connected TV landscape is highly fragmented, with Smart TVs, set-top boxes, streaming sticks, and game consoles running a variety of proprietary operating systems. Unlike mobile or web development, CTV app optimisation requires navigating this complexity, making performance and testing significantly more challenging.

FX Digital has embraced a CTV-first approach to test automation, ensuring seamless user experiences across this diverse ecosystem. This session delves into the evolution of FX Digital’s cutting-edge test automation lab, which now executes 250,000+ test cases per month on real devices for major platforms like BritBox, Tennis TV, and Dyn.The discussion will explore:

• Scaling automation technology to meet the demands of an expanding CTV ecosystem

• Overcoming device fragmentation with innovative testing strategies

• Enhancing lab infrastructure with remote device management and 3D-printed testing solutions

As CTV automation evolves, this session will highlight how these innovations drive efficiency, reduce costs, and elevate streaming quality - helping platforms stay ahead in a competitive market.