Xperi and Joyn are hosting a masterclass session that tackles today’s key question: What opportunities are there for the connected car as a new endpoint for content and advertising?

Geir Skaaden, Xperi’s Chief Product Officer, will share insights on how Xperi’s DTS AutoStage platform is delivering entertainment in over 10 million vehicles. He'll explore the new opportunities in audio and video for both automotive OEMs and content companies.

Geir will be joined by Maximilian Baur-Tauber, VP Business Development & Partnerships at Joyn, who will discuss why Joyn is embracing the connected car as the next frontier for entertainment and the exciting opportunities this presents.

Don't miss this chance to hear from these industry leaders about the future of in-car entertainment and the innovative business models that will shape this space.