David has been the Chief TV & Entertainment Officer at Virgin Media, now Virgin Media 02, since August 2016. He has overseen the transformation of the pay TV platform to include SVOD, App and AVOD customer propositions as well as recently launched FAST streaming channels.

Earlier in his career David was a Member of The Management Executive of BSkyB in the UK, before moving to News Corporation as Managing Director of Programming for Sky Italia. He subsequently returned to the UK and set up his own pay TV broadcast businesses, prior to joining Virgin Media O2.