For the last decade or so, Tim has been Principal Enterprise Architect at ITV, sitting in between the various parts of the media supply chain - production, broadcast, streaming and distribution.  Tim helps business and technology leaders to understand the potential and pitfalls of technology change, with particular focus on disciplines including technology transformation, innovation, skills and sustainability.  In 2024, he helped guide the ECOFLOW project, leading the workstream on Education, and providing perspective on the challenges that we face as an industry, and is keen to keep up the momentum into 2025 and beyond.