Elena Petrova is a visionary global business leader with over 20 years of experience in in media, telecommunications, and technology. She has successfully led international expansion, strategic transformations, and high-impact initiatives, driving growth and innovation in dynamic, fast-evolving industries. With a strong background in content strategy, digital transformation, and global market development, Elena has played a key role in launching new products and services, forging strategic partnerships, and leading diverse, high-performing teams across multiple markets.

As Head of Group Content Procurement and Broadcasting in the International Business division of A1 Telekom Austria Group, Elena drives strategic global partnerships, leads high-level negotiations with international TV content providers, and oversees end-to-end technical broadcasting services broadcasting solutions for TV channels, Pay-TV operators, and satellite vendors worldwide.

Beyond her corporate leadership, Elena is a member of the International Academy of Television Arts & Sciences (International Emmy Awards), contributing her expertise to the global media landscape. She holds a Global Executive MBA from two of the world’s top institutions—Carlson School of Management (University of Minnesota) and Vienna University of Economics and Business—reinforcing her expertise in international business strategy and leadership.

A recognized thought leader, Elena is passionate about driving innovation, fostering strategic partnerships, and shaping the future of media and telecommunications on a global scale.