Peter Neumann is Chief Technology Officer at Addressable TV Initiative GmbH (ATVI), a joint venture, founded in November 2022 by the German broadcasters RTL Deutschland and ProSiebenSat.1. ATVI’s mission is to facilitate addressable advertising in linear TV focusing on dynamic ad substitution (DAS) based on open standards, such as HbbTV, in the European market. To achieve this, ATVI has developed a dedicated validation tool and is cooperating with leading TV vendors to verify TV models’ DAS capabilities, so that Broadcasters can benefit from a harmonized and reliable technical reach when operating DAS services.

 Previously, Peter gained expertise in the field of TV program distribution with a focus on targeted advertising working at CBC Cologne Broadcasting Center GmbH (RTL Group) and was also developing automotive software as a Product Owner at Cariad SE (Volkswagen Group). Peter studied Electrical Engineering and holds a Dr.-Ing. degree from Technische Universitaet Braunschweig (Germany).