As the GVP, Head of Advertising and Partnerships at Warner Bros. Discovery, UK & Ireland, Katie Coteman is responsible for managing ad sales across WBD’s D2C and linear brands. This includes Discovery Channel, TNT Sports, Eurosport, TLC, ID, Really, Quest, Quest Red, Animal Planet, Food Network, DMAX, HGTV, Cartoon Network, Boomerang, as well as the company’s SVOD service, discovery+.
 
Joining Discovery in 2011, Coteman has overseen a significant change including the launch of Quest, TLC and Quest Red. She was also instrumental in integrating Scripps, which brought Food Network into the portfolio of Discovery’s channels. As part of this acquisition, Discovery struck a deal with UKTV that further expanded the network with Really and HGTV. Back in 2018, Katie also played a pivotal role in the launch of Discovery’s first free streaming product, Quest OD.
 
In 2022, Coteman and her team introduced an ‘Ad-Lite’ offering for discovery+ customers in the UK and Ireland. The move to this proposition has enabled brands to access omnichannel solutions that reach highly engaged, passionate superfans. With over three-quarters of consumption of discovery+ through connected TV’s - discovery+ is the second largest ad-supported SVOD service in the UK - the team is now able to offer a premium environment with the scale advertisers have been looking for.
 
With TNT Sports now fully integrated, Katie’s focus for this year is to continue to build WBD Ad Sales as a key partner for agencies and clients in the UK & Ireland.