Full Name
Jon Waite
Job Title
Global Managing Director, Global Head Media Planning & Activation
Company
Havas Media Network
Speaker Bio
Jon is currently responsible for global planning and activation strategy and agency product and capability development across all media channels at Havas Media Network.
He has over 17 years of experience in media agencies, in planning, trading, product development global partnerships, strategy and leadership roles.
Jon’s special interest is in cross media measurement having designed and built agency tools to meet this challenge. Jon sits on the advisory board of the EACA Cross Media Measurement working group representing agency voices.
As well as this Jon is a major champion of ‘Attention’ for media planning and buying, managing global research programmes, and authoring the 2019, 2021, 2024 studies with Professor Karen Nelsen Field, Lumen Research and Brand Metrics.
He has over 17 years of experience in media agencies, in planning, trading, product development global partnerships, strategy and leadership roles.
Jon’s special interest is in cross media measurement having designed and built agency tools to meet this challenge. Jon sits on the advisory board of the EACA Cross Media Measurement working group representing agency voices.
As well as this Jon is a major champion of ‘Attention’ for media planning and buying, managing global research programmes, and authoring the 2019, 2021, 2024 studies with Professor Karen Nelsen Field, Lumen Research and Brand Metrics.
Speaking At
