Denise has worked in communications research for over 30 years and loves that she gets to ask why for a living. After lots of years at agencies, she spent seven years at Newsworks and is proud to have delivered award- winning projects as part of her role overseeing the insight programme. She has authored a number of books and reports on communications effectiveness and regularly presents on conference platforms. In 2009 she was elected a Fellow of the IPA, in recognition of her services to the advertising industry. Almost three years ago, she embarked on a new challenge, taking on the role of Chief Executive of Route, responsible for the currency of audience measurement for out of home media. In the middle of this year she will take on yet another challenge as the Research Director at the IPA.