Till started in the IPTV/TV business in 2006 when he was the lead of the TV-launch project of Deutsche Telekom, being responsible to implement the IPTV-product of Deutsche Telekom in Germany. After successfully launching the IPTV product Entertain (now Magenta TV) he was nominated to become P&L-responsible for the entire TV customer base of Deutsche Telekom, before he founded his own TV consultancy company where he worked for TV companies like e.g. Sky, Sport1, ARD and UPC.
Prior to joining NPAW, Till worked in different Startups in SaaS and Media businesses as CMO and COO, helping these companies to improve their business model and to scale, by providing strategic direction and implementing successful processes and Marketing concepts.
Till joined NPAW in April 2020, and worked as a CMO for more than 3 years before he was announced responsible for the QoE Business Unit in 2023.
He holds a Master in Economics from University of Freiburg, Germany and studied Marketing at UMASS in Boston, USA.