Caroline is the Head of Communications Design at Initiative and is responsible for driving excellence in planning across Initiative. She leads a team of brilliant planners and loves nothing more than developing meaningful campaigns that stand out. She has developed media activations across a wide span of categories and with many brands on a transformation journey including Amazon and the launch of Alexa, Carlsberg and the award winning relaunch of Danish Pilsner, Canada Goose and NatWest. Caroline's work has won awards at Media Week, Campaign Media, Cannes Lion, Marketing Week and more. She is passionate about ideas and activations that truly makes a difference to a consumer and get noticed.