Tris has over 10 years of experience in the digital industry, rising from Jellyfish’s first Programmatic Display Executive to a leader in the Global Programmatic team.

With a Physics degree, he excels in data analysis and developing insights to optimize performance. His technical expertise enables him to build, track, and measure Video Display campaigns effectively. As a leading expert in Video and YouTube, he shapes the EMEA strategy and oversees global best practices.

Passionate about cross-channel marketing, Tris focuses on aligning objectives and fostering collaboration among specialists. He simplifies complex industry concepts into clear, actionable insights.

Currently, he leads large-scale EMEA brand activations and oversees publisher partnerships. A strong advocate for media transparency, Tris is dedicated to ensuring effective media buying in an AI-driven landscape where black-box solutions are becoming increasingly common.