Inga Alika is a strategic business leader with over 20 years of experience in entertainment, media, and telecommunications.

As VP of Entertainment/Media Business at Tet (part of Telia Company), she built Latvia’s leading pay-TV business from the ground up, securing 50% market share and leading its digital transformation. She drove content strategy, platform transformation, and business model innovation, launching Latvia’s first local streaming platform and scaling it into one of the region’s top streaming services.

Now, as founder & CEO of Alika Media & Tech, she advises companies on future-proofing their strategies at the intersection of content, business models, and technology. She specializes in foresight-driven strategies that help businesses navigate industry shifts and seize new opportunities.

A member of the International Academy of Television Arts & Sciences (International Emmy Awards), Inga holds an EMBA from the Stockholm School of Economics and an MA in Digital Management from Hyper Island, Sweden. With a global perspective and cross-functional expertise in growth strategy, she helps businesses unlock new value in a rapidly evolving landscape.