Full Name
Martin Lawson
Job Title
Chief Customer Officer
Company
Origin, ISBA
Speaker Bio
Martin has been working on Origin, the UK’s advertiser-led cross media measurement platform for almost 5 years. The service will launch to the UK media industry later in 2025.
He is a co-founder of The Effective Collective, a marketing effectiveness consultancy, where he puts into practice over 20 years experience of developing data-driven marketing effectiveness solutions for advertisers.
Martin spends too much time pursuing his interests in wine, cycling and house music.
He is a co-founder of The Effective Collective, a marketing effectiveness consultancy, where he puts into practice over 20 years experience of developing data-driven marketing effectiveness solutions for advertisers.
Martin spends too much time pursuing his interests in wine, cycling and house music.
Speaking At
